Years of growing neglect at the SABC, debilitating incompetence, corruption, mismanagement and very few skilled and qualified staff left who actually still know what they're doing at the South African public broadcaster, has now seen even the annual Christmas message from the president or deputy president of South Africa being botched on television.
If this happened on the BBC with Queen Elizabeth II's Christmas message or on other public broadcaster's around the world there would be outrage and a full-blown Christmas broadcasting scandal.
On the sad and sorry SABC, it's just taken with a shrug - most probably because most South Africans have become so used to sub par broadcasting standards and practices. And that's just sad.
On Wednesday 25 December the SABC which only had to spell 5 words couldn't even get that right for the deputy "presedent" Kgalema Motlanthe's title card.
These ongoing embarrassing mistakes take place at the SABC where its second highest executive, the famously matricless Hlaudi Motsoeneng, never passed Grade 12 yet holds the title of acting chief operations officer (COO).
At least the photo and the country flag the SABC used were correct.
What will 2014 hold for the SABC during an election year in South Africa? Undoubtedly more public ridicule, scandal and shockers because the fundamentals which lead to the implosion of excellence and performance at the SABC are not, and have not been, changing.
