e.tv which broadcasts satirical shows such as Late Nite News with Loyiso Gola appears unable to handle a joke.
e.tv believes that an article - published as satire - is real, and says the broadcaster will be taking legal action over the article which jokes that e.tv is doing Zuma's Housewives.
According to the satirical article which appeared yesterday on Lifestyle Tabloids, the new reality show will start just before the elections.
The website says the satirical articles published on the site under the category of satire should not be taken seriously but is commentary on the state of nations and celebrity.
e.tv appears clueless that the article is satire, and appears to have not just been taken in and fooled by it, but also to have lost its sense of humour.
"We do not understand the motive for the publication and do not wish to speculate," says e.tv which seems to have missed that the article is filed under satire.
e.tv says "we do not know if its a publicity stunt with an ulterior purpose or whether it was published with a more malicious intent".