The radical adjustment from 21:30 of previous seasons to 18:00 will likely lift Motswako's viewership since the pool of overall potential South African viewers on public television available are bigger during early primetime than late night when viewership decidedly shifts to pay-television offerings.
Motswako is also moving from Mondays to Wednesdays. The show targets women with female-skewed topics and guests.
While Motswako did well as a late night show viewership wise, it also fits in in the new timeslot bookended in the late afternoon and early primetime slot where soaps, talk shows and other lifestyle magazines froth, catering to an aspirational female demographic.
"The move of Motswako to the Wednesday 18:00 timeslot will give more viewers the opportunity to engage in relevant and critical issues that affect women," says Jacqui Hlongwane, SABC2's acting programme manager.
From next Monday SABC2 will move the Monday night movies timeslot earlier to start at 21:30 in the former Motswako timeslot instead of 22:00.
