The Travel Channel (DStv 179) is rebranding with a new look, logo an on-air identity.
Scripps Networks Interactive which supplies the Travel Channel to MultiChoice's DStv has done a comprehensive brand refresh of the travel channel which is rolling out today in South Africa and other countries besides North America, and then later in America as well.
The Travel Channel is also going to see a major overhaul of its scheduling and programming, including what Scripps Networks Interactive says is "series premieres across 6 new programming genres" in addition to the staple core of programming which Scripps says "resonates with global audiences".
"As the leader in lifestyle media in the home, food and travel categories, Scripps Networks is proud to be investing in a brand-new identity for Travel Channel across its international territories," says Nick Thorogood, the senior vice president for content and marketing for Scripps for the Europe, Middle East and Africa (EMEA) region.
"We are building an even stronger brand," says Nick Thorogood. "We believe the new programming and presentation, alongside the new look will appeal to all our audiences, affiliate partners and advertisers alike - it's dynamic, fresh and delivers the experience and quality of a modern world-class channel."
The Travel Channel will be adding more than 400 hours of new content as part of the channel's scheduling and programming overhaul. Six new programming genres - adventure experience, factual travel, lifestyle, food, luxury and travel passions - will become a part of the channel's line-up.
The creative agency Lambie-Nairn worked with Travel Channel to devise new on-air materials. The interstitials were filmed in South Africa, and portray the movement and sensory experiences associated with travel.
New programming in March, April and May on Travel Channel include Middle Kingdom Ride (10 April at 20:00 and 20:30), It's a Women's World (6 May at 19:00), Hotel Impossible - After Anthony (22 April at 20:00), Jonathan Phang's Caribbean Cookbook (23 April at 21:00), Travel Like a President (15 May at 19:00 and World's Greatest Motorcycle Rides - Russia (27 March at 20:00).
