Bloomberg Television (DStv 411) is changing its weekday schedule from today which also affects South African viewers on MultiChoice's DStv on which the 24-hour business news channel is run - Bloomberg Television is expanding its Bloomberg West show focusing on technology news from one hour to two.
TV with Thinus knew the schedule and programming change was coming but it was impossible to tell how it would affect the Bloomberg Television line-up in South Africa for South African viewers until it actually happened today.
The existing hour of the San Francisco-based tech show Bloomberg West which was one hour on the Bloomberg Television schedule is now two separate hours, which necessitates some programming changes on the schedule.
Where South African viewers could see Bloomberg West previously at 19:00 (South African time, as is all times in this article), the 19:00 hour long timeslot remains, but there is now also another hour of Bloomberg West at 14:00 on weekdays.
Bloomberg Rewind with Matt Miller has been cancelled immediately; that timeslot at 02:00 - mostly a recap of the day's news, is now a repeat of Bloomberg Bottom Line with Mark Crumpton.
Money Moves with Deidre Bolton which was at 14:00 is moving from today to one hour later for South African viewers to 15:00.
Bloomberg Bottom Line with Mark Crumpton which was at 15:00 moves into 20:00 with a repeat broadcast in the mornings at 02:00.
Andrew Morse, the head of Bloomberg Television in America told The New York Times last week that the 24-hour business channel "sees a real opportunity".
"The television world is flooded with mediocre content — this extra hour is more of a place for big names in the Valley to come on and talk, and to dig deeper into what the news means."
