M-Net's deal with PanaTV.com involves hundreds of hours of drama, documentary, lifestyle and kids' television content, as well as short films and even Nollywood movies. PanaTV.com will be showing the M-Net continent across Africa on its online service.
Besides the soap The Wild (ending on South African television at the end of March) and the drama Jacob's Cross, M-Net also sold the broadcasting rights to the first two seasons of Cooking with Siba, the Mzansi Magic cooking and lifestyle show with Sibahle Mtongana.
"At M-Net we look to work with forward-thinking partners who reflect our ethos in promoting African content to new audiences and PanaTV is a prime example of this," says Mandy Roger, the head of sales, acquisition and business development for M-Net.
"It's a company that is at the forefront of the online content industry and has grown into one of the fastest growing internet platforms. In making this content digitaly accessible we are able to reach international audiences, showcasing the quality of African TV and film production to the global audience."
