Tuesday, February 19, 2013
FIRST LOOK. eNCA's 'LIVE' on-air bumper suddenly in use for live, breaking and rolling news coverage of the Oscar Pistorius court saga.
It's big, it's bold and the eNCA (DStv 403) is finally showing and using, and utilising correctly and appropriately the 24-hour South African news channel's "new" LIVE on-air bumper.
Not really deployed and often used - in fact, not really seen before - since the eNews Channel changed to eNCA and switched to its new on-air look and graphics package at the end of last year, the LIVE on-air bumper is now being used with great effect by the channel.
With the live coverage of the Oscar Pistorius bail hearing at the same time as mourners start arriving for the dead model Reeva Steenkamp's funeral service in Port Elizabeth, the eNCA is making use of its LIVE bumper with live crossings and visuals from across South Africa as the major news story of the Olympic and paralympic athlete accused of premeditated murder moves forward with its next chapter.