Trace CEO Olivier Laouchez jetting into South Africa again next week; now visiting SA monthly.

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I can reveal that Olivier Laouchez, the chairman and CEO, of Trace is once again jetting into South Africa next week.

Trace runs the channels Trace Urban (DStv 325) and Trace Sports (DStv 188) on MultiChoice's DStv pay-TV platform.

Olivier Laouchez will have some meetings, as well as do an industry presentation next week of Trace's innovations within the music, sports and mobile industries in Africa.

Insiders tell me that Olivier Laouchez now regularly visits South Africa.

"He travels a lot around Africa as well but I would say he spends about two weeks every month at the South African offices," I'm told.

Olivier Laouchez is of course a very busy man and clocking up the frequent flyer miles.

The highly-successful Trace Sports channel keeps signing carriage agreements around the world on an extremely fast growing list of pay-TV providers.