BREAKING. Setanta Action is the new action sports channel launching op TopTV, although the pay-TV platform isn't communicating with TV critics.

Another example of TopTV inept, basically non-existent communication with the press and TV critics is the deafening silence and zero information on Setanta Action starting on TopTV as a new sports channel, supposedly next week.

TopTV's lack of any professional form of PR (where's the people who has to communicate and talk about this new channel? Where's the heads-up? The channel information? Pathetic!) continues. It's breathtakingly shocking to me, in yers of covering television as a medium, how clueless TopTV - or whoever is responsible for the PR of all of this - is about how to do it right.

Besides a press statement saying a new action channel - "a first for Africa" is launching on TopTV, On Digital Media (ODM) has communicated a single word to me or other TV critics about this.

Yet yesterday I borke the news RIGHT HERE and told you it is Setanta Action which will (hopefully?) start on TopTV. Whether anything happens or is actually talked about or forthcoming from this company about this - and I have asked - is anyone's guess.