Sunrise, e.tv's weekday breakfast show, debuted a new spruced up opening theme exactly in line with how TV with Thinus broke the news first on Thursday last week RIGHT HERE which includes a new logo and a remixed version of the theme song.
The Sunrise set didn't change, although the new logo also necessitated new intertiles and banner boards for business, weather and announcements. The new Sunrise logo and look embodies more prism colours, bringing in some red and green tones - the previous logo background was all-yellow.
An extremely fake-looking, mustard-coloured flat rectangular screen was suddenly superimposed on the Sunrise set's middle column - a fake flat screen TV planel in essence - which is seriously detracting from the show's look.
"A new look Sunrise and this is all for your viewing pleasure," said Sunrise co-host Sindy Mabe. "Fresh and clean," said co-host Stacey Holland.
"That's what we're trying to do. We're always trying to evolve and transform and make sure that we're keeping up with the times," says Stacey Holland.
"The brand tweak will ensure that the show stays fresh, current and pacey," says Nicholas Maphopha, Sunrise's executive producer. "The show will remain an awesome viewing experience for South Africans who will continue to enjoy a reverting mix of politics, sport, business, health, weather, traffic and entertainment news."
The Sunrise refresh marks the celebration of the 4th year of the morning show which started on 31 March 2008 on e.tv. Competitor Morning Live on SABC2 changed its on-air logo, theme and set in July.
