Wednesday, September 5, 2012

FIRST LOOK. SABC3 introduces a refreshed on-air look for its classic circular blue logo, now with enhanced 3D rendering.


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SABC3 has quietly refreshed the on-air look of its logo and its intertile promo boards for upcoming shows.

Gone is the turning three curtain blue backdrop which has been used for promo boards the past few years; now replaced with a side "stickey" jutting out from the right hand side of the screen for an applicable show, and the SABC3 channel logo big in the background.

The biggest changes is the new 3D rendering of the SABC3 logo, now encompassing the entire screen and the middle darker blue circle fixed to the number, oscillating 360 degrees (and faster) within the outer circle which is also spinning.

The beautiful new SABC3 logo refresh looks polished and sparkly. It is clean, clear and crisp for a breezy sophisticated look which works uniformly well for both the daytime and night time programming and gives the channel a smart and graceful feeling.