The Discovery Channel's (DStv 121) PR company in South Africa, Fleishman-Hillard, couriered over a press pack for new travel programming which I thought was appropriate, clever and well-done.
With the press pack and press release with programming notes in a box came the information data card, but also appropriately a travel wallet, business card holder and a luggage tag - appropriate items that actually fit with the overall theme of the shows being promoted.
Often PRs in South Africa's TV industry courier over garish, inappropriate, crazy stuff that has almost no bearing on the actual programming they're trying to promote; not willing to think just a little longer and spend a little more time on the how of what they're trying to get attention for.
Around the World in 80 Ways starts on Discovery Channel today (10 September) at 20:30
All forms of transportation are celebrated as adventure-seeking hosts, Dennis Anderson and Rob Mariano, battle each other as well as the elements in a competitive race around the world.
The former British Special Forces operative Gary Humphrey and the American car junkie Bill Wu are dropped into some of the world's most remote landscapes along with a small red car. Their challenge is to drive and survive until they reach safety.
Hell Riders starts on Discovery Channel on Thursday 20 September at 21:25
Meet the Laffing Devils, a motorcycle club who must balance the club's growing popularity with pressure from older members to maintain the status quo and all the internal conflicts which come along with that.
Deadliest Catch starts on Discovery Channel on Monday 24 September at 21:25
A new season following the crews of the Northwestern, Seabrooke, Time Bandit, Wizard, Kodiak and the Ramblin' Rose as they return to the perilous, icy waters of the Bering Sea - facing killer storms and extreme working conditions in order to bring home their valuable haul.
Karl Pilkington returns with Ricky Gervais and Stephen Merchant as he continues to travel around the world, doing and visiting the places that's not always so much fun.
