The Advertising Standards Authority (ASA) is set to make a ruling on whether the advertising of the prizes for the winner of M-Net's reality show MasterChef South Africa was misleading or not.
M-Net gave the winner of MasterChef SA the use of a Tsogo Sun restaurant for a period of time. M-Net advertised that the winner will receive "cash, a car, a trip to Italy, a sommelier course, one-on-one master classes from an award-winning cellar master, wine and a first for local reality shows: his or her very own restaurant!"
The ASA received a complaint after the conclusion of the show, with the complainant arguing that the perception was created that the winner of MasterChef South Africa would win a restaurant in the sense of owning it.
The ASA's dispute resolutions unit has heard from M-Net through the pay-TV operator's lawyers and arguments made by Tsogo Sun and M-Net is being considered by the ASA directorate. According to the ASA a ruling would be released in due course.
