What do you give journalists, TV critics, advertising executives and news executives when you rebrand your independent 24 hour news channel - when its winter and raining, when your TV channel will now be seen in the United Kingdom (where there's even more rain), and when journalists and news bosses are all too familiar with how major news stories seem to break all at once?
The eNews Channel which rebranded to eNCA (DStv 403) handed out white and navy eNCA branded umbrella's at the news channel's press conference at the Raddison Blu Gautrain hotel in Sandton on Friday.
It's simple and very clever and reinforces what secretly every good journalist believes and knows: When news happens it never rains. It pours.
