Wednesday, August 8, 2012

EDUCATIONAL. Silver! Africa on TopTV making inroads with its selection of independent and art house cinema movie festivals.


Silver! Africa (TopTV 112) - to celebrate National Women's Day in South Africa on 9 August - has a special  movie festival running tomorrow, 9 August as the channel pays tribute to a number of actresses and directors behind the camera.

I have the special TV promo for Silver Africa's Women's Day movie line-up above. Movies which TopTV subscribers will be able to see tomorrow include Howards 2nd, Monsters Ball, The Last Emperor, Eve's Bayou and The Sheltering Sky.

Silver! Africa however has a much bigger stock of library titles as a cinema nouveau brand - as the channel explained when it flew South African TV critics from Johannesburg and Cape Town to Durban for an educational lunch at the 5 star, colonial-inspired The Oyster Box to showcase Silver! Africa's value proposition as a channel.

As TV critics munched and lunched with real silverware (get it?) on white linen on the first floor overlooking the beachfront, Silver! Africa explained that this Nordic-based movie channel brings movie favourites as well as lesser-known, yet critically acclaimed, movie favourites repackaged as festivals to viewers.


"We bring movie festivals into your home at the touch of a button," says Alan Musa, the vice president and general manager for the pan Middle East and Africa (MEA) region for Turner Broadcasting System in a press release. Turner Broadcasting System which runs several TV channels on MultiChoice's DStv, also has a carriage agreement with TopTV in South Africa for Silver! Africa.

Silver! Africa is already a sought-after channel on the TopTV bouquet for its selection of independent and art house cinema. "If you're looking for something different you'll find it on Silver! Africa," the channel told TV critics. "Besides movies festivals Silver! Africa also boasts film documentaries."

Below is another clip Silver! Africa showed TV critics at its educational for its current broader season of programming.