Hopefully the very oh so cheap Vodacom and the Vodacom Durban July 2012 get exactly the kind of total exposure from the Johannesburg media they wanted - since they're going to get exactly the kind of bad feelings from the press and the limited to no exposure from the Cape Town journalists and editors their blatant diss is worthy of.
And strange that Vodacom or any company would proactively have in their media and marketing plan to court the resentment and resultant negative exposure such an informed decision would stir up and generate.
I am of course assuming that whoever made this decision to cut out Cape Town's high caliber press with national reach is obviously clever enough and well-versed in media strategy, to have surely known that if you decide to not bother with a section of media and press, that this is what would likely happen - they will ignore you right back. I wonder why a company would think that by playing favourites with press from different parts of the country it would not come across as very cheap, quite low-class, and of course geographically discriminatory.
I cover television and can't care less about bad and dismissive media planning around more entertainment type events, but Cape Town's entertainment journalists and editors (where covering television often overlaps as part of the bigger scene of things) have been buzzing today about the Vodacom Durban July 2012 - and not in a good way.
