Steve Hofmeyr (47) will become South Africa's first personality to get a Comedy Central Roast in the style of David Hasselhoff, Pamela Anderson and Charlie Sheen, Viacom International Media Networks Africa has announced.
The controversial and outspoken artist who went through messy sex scandals, public spats and is a poster boy for trouble will get a roast on Comedy Central (DStv 122) similar to the format used by the channel in America where celebrities are mocked by peers.
If done well, it could be good, and it will only be done well if the people doing the roasting are brutally honest and give Steve Hofmeyr a no holds barred roasting. If subjects are off limits, the roasting too tame, or the event sanitised, it will immediately spell the end of the new buzzworthy TV event Comedy Central is trying to establish for South African viewers.
The Comedy Central Roast of Steve Hofmeyr is scheduled to take place on 11 September in Johannesburg in front of a live audience and will be broadcast on Comedy Central on Monday 24 September.
"The Comedy Central Roast of Steve Hofmeyr will be a unique, laugh-out-loud event and TV show that should set a new benchmark for African comedy entertainment," says Evert van der Veer, the head of Comedy Central Africa.
"Steve has done more than his fair share to keep the media busy over the years, and he has assured us that nothing will be off-limits to this Roast," says Alex Okosi, the senior vice president and managing director for Viacom International Media Networks Africa.
