TopTV took the decision to be the broadcaster and platform to return the TV advert to the South African airwaves after meetings with Nando's media agency, The MediaShop, to provide a broadcast platform for the advert on television. The advert on YouTube has gone viral the past three weeks with hundreds of thousands of views.
Nando's Diversity TV ad will now be seen on TopTV from tomorrow (Thursday) on multiple TopTV channels, including Top One, Top Movies, Top Movies +2, Top Movies +24, Top History, Top explore, Top Crime, Top Gospel and the Afrikaans TV channel ASTV.
"We are a young yet highly competitive player in the pay TV space in South Africa," says Jean Meyer, the vice president for airtime sales of TopTV. "As such, we are prepared to push the envelope and use our platform to promote freedom of expression and to encourage debate and conversation among our diverse subscriber base."
TopTV's Top One channel also brought the ZA News satirical puppet news show back to South African television last year. "We applaud Nando's for tackling often thorny, South African issues by giving them a satirical twist," says TopTV. "The positive message contained in the advert with the line 'real South Africans love diversity' is a sentiment that all South Africans should embrace," says Jean Meyer.
