Like most of what counts as real news from CNBC Africa the past few months, CNBC Africa didn't so much as say anything or bother to even issue the press release about Access: Middle East which will be a half hour show anchored by Yousef Gamal El-Din.
According to CNBC Access: Middle East will be seen globally, including on all CNBC channels within the Europe, Middle East and Africa (EMEA) region, in which of course South Africa falls.
"The Middle East remains a critical region for business and finance and the start of Access: Middle East allows us to build on our business day coverage of the region, with a dedicated half-hour programme that will give investors more insight in to the region and where best to place their money," says John Casey, the vice president for news and programming for CNBC International.
Yousef Gamal El-Din will travel around the region taking an in-depth look at the key business centres and interviewing top business leaders and policy makers. Access: Middle East will start in Dubai and will also be produced from CNBC's bureau in Dubai.
