Traders, analysts and others watching or wanting the latest news, analysis and financial breaking news in Africa will probably not be tuned to CNBC Africa anymore.
With the huge breaking news of billion dollar trading loss with worldwide implications as well as for South Africa, financial publications, radio shows, TV channels and websites are all over the news.
CNBC Africa however is showing viewers a pre-recorded panel interview show about the hospitality industry. Bless.
What viewers want CNBC Africa - what viewers need - and what you need if you want to build audience share, relevance, credibility and a remote semblance of covering news, is to immediately break into whatever programming when the news happens and to provide in-time analysis, perspective (hopefully with how it affects South Africa and Africa) and insight on actual live and breaking news events. Otherwise get out of the biz.
How sad that CNBC Africa seems to neither have the intent, not the capacity, to be able to immediately swing into action with special coverage and rolling information on how it affects SOuth Africa and Africa.
It's embarrassing to tune to a channel supposed to cover financial news or having business information as its value proposition, and then watching people talk about hotels. (Complimentary little soap and shampoo not included.)
