BREAKING. TopTV: 'Television is a perishable product - we need to do more content marketing.'

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TopTV, at the South African pay TV operator's first ever programming press preview in Cape Town, told journalists and TV critics that TopTV's focus will henceforth be much more on the pay TV platform's content as opposed to TopTV itself.

TopTV's Heather Kennedy, the vice president for marketing, unspooled a bundle of beautifully produced trailers. It included promos for various upcoming specific shows, promos for movie themes which includes specific movies, and specific channels ranging from Top Explore and Top History, programming on the African Movie Channel (AMC) and Top Movies.

"TV is a perishable product," said Heather Kennedy. "We need to do more content marketing."  She said there will be an even bigger emphasis to tell subscribers about specific enticing upcoming programming that is coming up on TopTV.

"We don't have movies first. But people who watch just the SABC's 3 channels and e.tv will know that the movie selection there is limited. We have opened up and created a second window which never existed before. We show very recent movies as soon as we can get them after the competition," said Heather Kennedy.