TopTV, at the South African pay TV operator's first ever programming press preview held in Cape Town, told journalists and TV critics that TopTV's Top One (TopTV 150) channel is struggling due to various factors which leads to viewers tuning out.
"Top One is supposed to be our flagship channel but it's struggling a bit. We have plans to fix it up a bit," said Heather Kennedy, TopTV vice president for marketing.
Top One is supposed to be, and has been created to be, TopTV best general entertainment channel. It's supposed to be the showcase for the pay TV operator's premium TV content but Heather Kennedy said Top One has been falling short of that goal.
Prompted for more specifics on what exactly TopTV has identified as problems with Top One, Heather Kennedy said viewers are unhappy with repeats and some of the type of content.
"Top One is going to be strengthened with more local content as one of the strategies to further improve the channel for subscribers,'' she said.
