Over the next decade to 2021 much of the growth in satellite pay TV will come from Africa, the Middle East, Asia, Central Europe, Russia and Latin America - with these regions accounting for a massive 44% of overall satellite TV revenues by 2012.
According to the projections from Euroconsult, one of the leading international research and analysis firms specialising in the satellite and broadcasting sectors, satellite pay TV revenues which were almost $90 billion last year is expected to rise to nearly $150 billion by 2021. The world now has almost 140 satellite pay TV platforms.
By 2012, an expected 77% of worldwide pay TV subscribers will be located in emerging regions, compared to 60% in 2011.
"Over the past ten years, subscriptions to satellite TV have grown by at least 10% each year, with 2011 posting a 16% rise. The fastest growing markets included Brazil, Russia and India."
"Emerging regions will take on the majority of subscriber growth going forward, as mature markets focus more on profitability," says Pacรดme Revillon, the CEO of Euroconsult in the report. "HD, 3D and next generation set-top boxes (STBs) have been key to the growth of the sector. Of the 137 pay TV platforms offering satellite TV last year, 90 had HD services, up from 48 in 2009."
Satellite pay-TV platforms are seeking to address several key performance metrics with their next-generation set-top boxes, including subscriber numbers and market share, churn rates, average revenue per user (ARPU) and multi-play penetration, says the report.
