MBO conducted research in countries as diverse as Indonesia, India, the United Kingdom, Mexico, Portugal, Italy and others. Discovery came out on top with 85% of people who know the brand, followed by National Geographic Channel (82%) and then Fox (61%). FX (33%) also ranked relatively high.
Why does this matter? It gives an indication to TV executives whether they have to market a specific show or programming more, or a brand like a channel name more.
Of course if you have great programming it makes it very easy to bring that specific draw under viewers' attention, but a strong channel brand name - if viewers know it - is very powerful when it comes to movies, sport and even news. Viewers will turn to that channel not knowing the content, but having a perception and an established expectation of what they think they will find at any time.
According to the study 65% of pay TV subscribers worldwide said they're satisfied with what they're getting from their pay TV experience,compared to 39% of people who are satisfied who have access to just free TV channels.
