Discovery Networks' channels - ID: Investigation Discovery, TLC, and Animal Planet - to start carrying adverts through DStv Media Sales.

From next Wednesday 18 April advertisers will be able to book TV commercials on 3 further TV channels within the Discovery stable that can be seen in South Africa - TLC (DStv 186), ID: Investigation Discovery (DStv 252) and Animal Planet (DStv 264).

In a just issued press release, Discovery Networks CEEMEA says 3 more of its 6 TV channels will now be able to carry advertising on MultiChoice's DStv: The Discovery Channel, Discovery World, Animal Planet, TLC and ID: Investigation Discovery. DStv Media Sales handles the advertising.

[Note: Discovery HD Showcase (DStv 172) is Discovery's 6th TV channel on MultiChoice's DStv and in high definition (HD) but is not commercialised. Besides these 6 channels on the one bouquet, Discovery also runs the quality Discovery Science (TopTV 302) on TopTV, giving Discovery Networks actually a total of 7 TV channels in the region overall.]

"Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) today announced the launch of commercial ad sales on an additional 3 of its 5 channels. From April 18 advertisers will be able to book advertising on the leading women's lifestyle channel TLC, ID: Investigation Discovery (ID) and Animal Planet," says Discovery.

"The move to extend commercial advertising sales to all 5 channels in the region serves to broaden the reach available to advertisers, by using Discovery's full portfolio of channel brands to reach a broader consumer demographic. Discovery Networks sees the launch of commercial ad sales as a strategic move to help consolidate the company's advertising business in Africa."

"We are delighted to be launching commercial ad sales with DStv Media Sales and are confident that TLC, ID and Animal Planet will be a strong addition to our existing commercial portfolio,'' says Dorota Zurkowska-Bytner, the newly appointed vice president for advertising sales for Discovery Networks CEEMEA.

Cake Boss on The Discovery Channel with Buddy Valastro will be moving back to the TLC channel.

"DStv Media Sales and Discovery Networks are together expanding business opportunities with these additional launches," says Chris Hitchings, the CEO of DStv Media Sales in the same press release.

"We are delighted to be offering clients and prospective advertisers the opportunity to access such a rich and diverse portfolio of programming through any of the 5 Discovery Networks brands".