Monday, February 13, 2012
Oprah to be punished after the talk show queen begged viewers to please watch her OWN channel.
Oprah Winfrey is going to be punished after she begged viewers to please watch her TV channel on Sunday.
In a tweet on Sunday - since removed - Oprah Winfrey said ''Every 1 who can please turn to OWN especially if u have a Neilsen box.'' After that people started started attacking her as being desperate and pathetic.
According to Deadline the problem is that according to the contracts TV channels have with Nielsen - the viewership measuring company - channels and shows cannot make a direct appeal to Nielsen households specifically to watch a specific programme and thereby influence their normal viewing patterns.
When it happens, Nielsen usually refused to issue a viewership number for that viewership on that day, and it might now happen for OWN for Sunday because of Oprah Winfrey's tweet.
In a new statement Oprah Winfrey says ''I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.''
According to Entertainment Weekly that got a statement from Nielsen the company is ''reviewing this incident with our clients and we may withhold, breakout and/or make a note in the ratings. We take any violation of our policy seriously and will work with clients to resolve the situation.''