Tuesday, November 1, 2011

BREAKING. Fox Entertainment adjusts its early primetime line-up; moves soap Pasion Morena earlier and Family Guy to a later timeslot.


Passionate and worried Pasion Morena soap viewers on Fox Entertainment (TopTV 180) who suddenly can't find their show, must not worry. Pasion Morena is still there, just at a new time since Fox Entertainment has adjusted and changed its early primetime line-up.

Viewers are wondering where Pasion Morena went but the soap is now on weekdays at 18:00 (South African time) instead of 19:30 where it used to be.

Fox Entertainment has decided to alter its early primetime line-up by swopping Pasion Morena and Family Guy because Fox wanted to move Family Guy to a later timeslot given the more adult nature of the animation show.

I'm just off the phone with Thandi Davids, the regional director for Africa for Fox International Channels (FIC), who graciously took time out after hours to respond to my media enquiry and viewers' confusion.

Thandi Davids says viewers were informed on social media and through on-air notifications about the early prime-time scheduling changes coming. ''The reason is because of a PG issue regarding Family Guy and we moved Family Guy to a later slot and Pasion Morena subsequently earlier.''

She explains that ''upcoming episodes of Family Guy is not as PG and we want to create family friendly viewing''. ''Keep in mind the consideration that we actually broadcast across Africa and are in 4 different timesones - South Africa, West Africa; East Africa. It makes more sense to put Family Guy in a later PG zone,'' says Thandi Davids.

Pasion Morena subsequently moved to an earlier time. ''That's the only reason we changed the schedule slightly; Pasion Morena is still there, just shifted to a new timeslot and that's the reason where for where the shifting came from.''