You're seeing it here first.
The Discovery Networks CEEMEA Upfront 2012 held earlier this evening at Urban Tree went from white in the late Johannesburg afternoon sun, to suddenly deep red in the evening for the launch party of TLC (DStv 186).
TLC will be joining MultiChoice's DStv bouquet from this Friday, 14 October. Guest - the press, media buyers, advertisers, TV talent and executives - arrived at Discovery Networks CEEMEA's Upfront 2012 for a broad overview and a look at what the 6 Discovery channels on MultiChoice will be offering and showing for the 4th quarter as well as the whole of 2012.
Guest arrived and walked through the Discovery Networks tunnel to find themselves on the inside with champagne in a white lounge and cocktail environment.
The actual upfront presentation of the 2012 programming on the various channels - Discovery Channel, Animal Planet, Discovery World, Discovery HD Showcase, TLC, ID: Investigation Discovery - actually took place inside this massive black Discovery tent.
After the very professional presentation guests returned to be greeted by the cocktail and lounge area now bathed in deep red light, red couches, red roses - even red cupcakes.
ALSO READ: The TLC red carpet Cosmo is a zinger of a cocktail at the red and lovely launch party of the TLC channel that's joining DStv.
