Nina Laricheva will report to Ian McDonough, the senior vice president and general manager for the EMEA region for BBC Worldwide Channels who had the position before her until August last year. Nina Laricheva will be responsible for driving revenue growth and the strategic development of all of these BBC TV channels, as well as BBC World News seen in South Africa on both TopTV and DStv.
Nina Laricheva will be responsible for the sales and business strategy for the TV channels in South Africa and negotiating multi-platform distribution deals with local teams. She previously worked as sales director at Universal Networks International and as commercial director for Discovery Networks Europe. She will start at BBC Worldwide on 1 November.
''The portfolio has enormous potential for growth in EMEA and I look forward to developing new and existing business models with the view to creating greater relevance to our valued viewers,'' Nina Laricheva said in a BBC Worldwide press statement. This month saw the first original commission for the EMEA region - Come Dine With Me South Africa for BBC Entertainment (DStv 120).
