Is TopTV getting ready to go commercial and to start selling advertising and TV spots?
According to my sources TopTV is getting ready to allow media planners and ad buyers access to nine specific TV channels on TopTV before the end of the year, meaning a new source of income besides just subscription fees for the pay TV operator that started in May last year in South Africa.
I asked TopTV about this but the pay TV platform isn't willing to talk about it yet. ''We are still working on this project and have made substantial progress,'' is all that TopTV is officially willing to tell me.
The first independent weekly TV ratings will become available for TopTV on the TAMS system from this week which will give an indication of the TopTV viewership per day and daytime part for the first time since the operator launched in May 2011.
ALSO READ: TopTV viewership numbers for the pay TV service is coming but audience ratings won't be available for individual channels.
