CNBC Africa reaches 300 000 weekly viewers in South Africa; return of The Tonight Show with Jay Leno fuels viewership growth.

The business channel CNBC Africa (DStv 410) has reached 300 000 weekly viewers according to the Telmar system that tracks South African television viewership, fueled in part by the return of The Tonight Show with Jay Leno. Passing 300 000 weekly viewers now makes CNBC Africa the most watched business TV channel in South Africa.

Telmar information shows that CNBC Africa reached 300 000 unique weekly viewers for the week of 6 to 12 June. ''The return of The Tonight Show with Jay Leno is certainly one of the key factors to the spike [in viewership] figures this year,'' says Quinton Scholes, CNBC Africa's head of sales.

''The revamp of our programming grid in March is beginning to count,'' says Godfrey Mutizwa, CNBC Africa's chief editor. ''New shows like Investment 360, Hot Stoxx and WealthQuest are all strong market and investment segments which showcase the best of the CNBC brand.''