Discovery Networks International appoints Julian Bellamy as its first ever creative director and head of production and development.

Discovery Networks International has appointed Julian Bellamy as its first ever creative director and head of production and development. Julian Bellamy was the channel head of Britain's Channel 4 TV channel.

At Discovery he will report to Luis Silberwasser, the vice president and chief content officer for Discovery Networks International. Julian Bellamy will oversee the production and development of all local and international commissions across Discovery's 100 international channels. He starts in the new role on 1 June.

''Julian Bellamy will be instrumental in delivering ratings success for Discovery Channel, Travel & Living and the dozens of brands that comprise Discovery Networks International's global portfolio reaching more than one billion households outside America,'' says Luis Silberwasser in a statement.

''This role is a huge opportunity for me to help Discovery Networks make an even bigger impact on the global marketplace and bring some big, new creative ideas to international audiences,'' says Julian Bellamy.