I can be first to tell you that the SABC will unveil the South African public broadcaster's plans for the upcoming 10th Cricket World Cup on Thursday and that the coverage plans, themed around the slogan ''Feel the heat'', will severly disrupt SABC3's regular broadcast schedule.
The SABC will unveil its TV coverage schedule and broadcasting plans for the cricket this coming Thursday morning at SABC headquarters in Auckland Park. The broadcaster decided to adapt its ''Feel it, it's here'' slogan from 2010's Soccer World Cup that took place in South Africa and put a ''Feel the heat'' spin on it for its Cricket World Cup coverage.
