Thursday, February 17, 2011

The daily Afrikaans news bulletin eNuus on kykNET growing its Afrikaans viewership; ''working extremely well for kykNET''.



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Last year kykNET (DStv 111) - in collaboration with e.tv's eNews division supplying it - the Afrikaans general entertainment channel introduced a weekday Afrikaans news bulletin eNuus of a half hour daily at 19:00 and over the past few months eNuus has been growing its Afrikaans viewership.

''It's working extremely well for kykNET,'' says Lani Lombard, M-Net's communications manager. ''More and more Afrikaans viewers are watching the news at 19:00 on kykNET on eNuus than on other channels.''

''Looking at the DStv total Afrikaans audience, in that timeslot before the start of eNuus last year, 45% of Afrikaans viewers with DStv watched kykNET at 19:00. With eNuus now in that timeslot it has grown to 54%. In terms of Afrikaans viewers on DStv that's quite a lot of growth.''