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I have my hands on some new and interesting statistics and research regarding South African TV viewership and some of the major implications/changes the local South African TV industry will have to adjust to in 2011.
I'll break down the mostly technical jargon and simplify (perhaps even over-simplify) it, but here goes:
>Although DStv Compact subscribers in South Africa are growing at a phenomenal rate, those subscribers - compared to DStv Premium subscribers - actually watch way less satellite TV channels, and watch a lot more free to air channels (SABC1, SABC2, SABC3 and e.tv) that what DStv Premium subscribers do.
>Households with pay TV as an option but that only have M-Net as a single pay TV channel, is plunging. Down a whopping 22%. Why? It's mostly analogue M-Net decoder subscribers who are going the way of the dodo since M-Net isn't selling M-Net decoders anymore.
>What's the top 20 TV channels in South Africa ranked according to prime time viewership? Here they are: SABC1, SABC2, e.tv, SABC3, M-Net, kykNET, SuperSport 2, Africa Magic, M-Net Action, The Universal Channel, The Disney Channel, The Cartoon Network, Mzansi Magic, SuperSport 3, M-Net Series, M-Net Stars, BBC Lifestyle, BBC Entertainment, Channel O and Soweto TV.
