You're reading it here first.
I can break the news that the coming relaunch of 3Talk with Noeleen, SABC3's weekday afternoon talk show with host Noeleen Maholwana-Sangqu (that SABC3 has been trying to do since this January 2010) has again been pushed out - now to April 2011.
3Talk with Noeleen was supposed to relaunch in January this year, a change SABC3 heralded in December of 2009. But January 2010 came and went and SABC3 pushed the refreshed look and format of the show out to March, then June, then to August after the Soccer World Cup, then finally January of 2011. Now 3Talk with Noeleen has again been postponed - which is starting to make it the longest TV property relaunch postponement SABC3 has ever seen.
''We're repositioning 3Talk with Noeleen and redesigning the set completely,'' Risuna Mayimele, SABC3's marketing manager tells me when I asked what is happening with the talk show. ''What's happening now is that we were supposed to relaunch 3Talk with Noeleen in January. We now have the Cricket World Cup in February, so we're thinking of moving it to April. It wouldn't longer make sense now to relaunch 3Talk with Noeleen in January, so we're now going to move it to April,'' she tells me.
Regarding what SABC3 want to do with the show Risuna Mayimele tells me ''we want to make 3Talk with Noeleen more engaging and interactive – create an even better emotional commection with our viewers. We're looking at taking Noeleen Maholwana-Sangqu more outside of the studio. In some instances we might have a studio audience.''
