How is the relationship going between On Digital Media (ODM) after TopTV has been in commercial operation for three months and the various TV channels on South Africa's new pay TV platform? ''There's been very, very few hiccups,'' TopTV tells me.
''A lot of our content people that TopTV employed come from an existing broadcasting environment where they already had established relationships with some of the channels in their previous jobs where they acquired TV content,'' Elouise Kelly, ODM chief marketing officer tells me. ''This is all about relationships and that has helped a lot,'' she says.
''Where relationships with channel providers were completely new, we're guided by the SLA's (service level agreements) that we've signed with the various channel providers. There's been very, very few hiccups. The content providers are in fact very excited about being on the TopTV platform as well as there now being an alternative pay TV platform available for their content in South Africa, rather than always just one,'' says Elouise Kelly. ''They've been very accomodating, very available, and are constantly coming with ideas, suggestions and information.''
