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''If you look at the current TV landscape in South Africa, there is 5,5 million households that have access to a limited TV channel environment. We change the TV landscape from Saturday by bring 52 TV channels and I'm very excited,'' says Vino Govender, On Digital Media's CEO who is launching their TopTV pa TV service this Saturday, May 1.
At this afternoon's press conference at the Westcliff hotel in Johannesburg, Vino Govender said TopTV will create 153 permament jobs in South Africa. He said that TopTV needs 500 000 subscribers to remain a viable business. ''We'd love all 5 million - but if we get 500 000 that would make our business work perfectly. You must remember that this business has got a lot of variables in it. It's also subject to a lot of exchange risk in terms of increased in rand dollar rates, so those numbers move up and down. For us the perfect break even number is roughly 500 000 subscribers.''
ODM is placing 50 000 TopTV set top boxes in the market from Saturday. ''We grow that to 125 000 by the end of June, and thereafter 10 000 a week after that regularly,'' said Vino Govender.
ALSO READ: TopTV press conference - Q&A
ALSO READ: TopTV's complete TV channel line-up.
ALSO READ: TopTV's set top box revealed.
