MultiChoice thinks On Digital Media (ODM) is going to come up with porn channels for TopTV.

Why did MultiChoice do market research into the possibility and viability of pornographic TV channels in South Africa before it decided against pursuing the option of adding this possible risque bouquet?

MultiChoice which operates the DStv platform, suspects that On Digital Media (ODM) is going to maybe, possibly, have porn TV channels on offer to its subscribers. ODM is imminently going to disclose their channel offering on their TopTV platform. My guess: this Thursday.

''The research survey conducted three weeks ago focused on adult content . . .'' Nolo Letele, group CEO of MultiChoice SA said - and then added: '' . . . since some competitors about to launch in South Africa may or may not include adult channels on their services''.

I've asked ODM numerous times during the course of last month and this month about the possibility of adult TV channels, or whether ODM can at least deny that On Digital Media's TopTV platform will be carrying these kinds of channels. ODM refuses to respond.