Wednesday, March 31, 2010

BREAKING. The eNews Channel leads the pack of TV news channels in South Africa - by a viewership mile.

You're seeing it here first.

What a truly magnificent, splendid and superbly incredible performance by the eNews Channel (DStv 403) that's just over two years old and showing massive growth, strength and viewership gain.

I can exclusively show you this bar graph with the latest South African TV viewership of the various available 24 hour TV news channels in South Africa. The daily TV viewership is the latest that's just been made available, according to the just released South African Advertising Research Foundation (SAARF) TV universe in South Africa. Because the available TV audience for satellite television in South Africa is smaller, it's measured in 100 000's instead of millions.

The eNews Channel continues to consolidate its position as the market leader among the available TV news channels and now boasts over half a million regular TV viewers in South Africa - 526 000. That is 70% more viewers than its closest competitor, BBC World News (DStv 400) with 309 000 viewers and then CNN International (DStv 401) with 254 000.