Monday, February 8, 2010
SABC1's super pathetic handling of Thabo Molefe leaving LIVE.
While rumours are swirling about Thabo ''Tbo Touch'' Molefe who is apparently making his last appearance this Friday on the music show Live, SABC1's seemingly brain dead/incompetent (take your pick) publicity department could only muster this very sad response just now, after I had to ask twice today:
SABC1 says that the news that Thabo Molefe is leaving Live is NOT information coming from the channel and ''therefore we have nothing to do with it'', according to publicist Phillip Mabitsela.
Basically SABC1's publicity in my opinion is either so incompetent to not get it, or does, but just don't care. I mean, the show is on SABC1 whether you work on it specifically or not, Thabo Molefe is an SABC1 face and personality, and not responding is damaging SABC1's brand, image and perception. Not responding promptly - and then with such a lame-ass answer - gives the perception of total laziness, ineptitude, and a completely arrogant and ''don't care what happens'' attitude.