Thursday, February 4, 2010
BREAKING. Soapie duel looming! e.tv moves The Young & the Restless earlier opposite Days of Our Lives!
You're reading it here first.
I can exclusively first reveal to you what Genoa City will be buzzing about tomorrow: that e.tv is moving the later afternoon soapie The Young & the Restless to a new timeslot of 16:40 on weekdays from March.
WHAT THIS MEANS: With Y&R moving out of the way on e.tv, Oprah's ratings on SABC3 should rise even further from March since e.tv will lose viewers in the 17:30 timeslot who now will get Medical Detectives on e.tv.
With Y&R now moving up against Days of Our Lives on SABC3 at 16:40 an interesting battle is now going to take place. Days is a very strong strong show on SABC3, delivering even higher ratings during the afternoon for SABC3 than even most evening or late night shows. E.tv however has a bigger footprint as a TV channel, so it will be interesting to watch this Young vs Days soap opera duel play out in the coming months.