Friday, February 12, 2010

BREAKING. CNBC Africa goes inside the Sports Illustrated Swimsuit Issue.


You're reading it here first.

I can reveal that the next in the continuing series of the very popular money doccies being churned out by CNBC in America that will now also be seen in South Africa, is the very latest one, Business Model: Inside the Sports Illustrated Swimsuit Issue.

Business Model: Inside the Sports Illustrated Swimsuit Issue will show this coming Monday at 23:00 on CNBC Africa (DStv 410). CNBC Africa scooped it up superfast, barely a week after it showed in America.

Darren Rovell ventures inside the magazine's annual million dollar secret which involves 6 undisclosed locations, 18 bikini-clad models and generates more than 155 000 photos the editors have to choose from. The doccie takes a look at the most profitable single-issue magazine franchise in the world, to find out how business, beauty, fashion and sports come together.