Monday, November 9, 2009

BREAKING. On Digital Media has made 'significant progress' toward launching pay TV beginning 2010.


You're reading it here first. I wanted to get the latest on On Digital Media (ODM), one of the pay TV competitors in this struggling sector where none of those who received licences to start operating pay TV platforms, have started so yet.

Icasa awarded the licences a year and a half ago.

ODM tells me the company has made ''significant progress'' towards ODM's planned launch in the first quarter of next year.

I have to qualify: ODM has now pushed back the announced launch of it pay TV platform SEVERAL TIMES. Basically any date announcement by ODM has by now been diluted by failed promises, so once again the first term launch could come and go as all the others.

All the following is BRAND NEW information on ODM, that I got straight from Vino Govender, ODM's chief executive officer:

* ''The technical uplink and play-out infrastructure in Munich is currently being set up with our German partners Astra Platform Services'' and will become operational in this quarter.

* Local broadcast fascilities are currently being built in ODM's new offices in Woodmead. ''We will commence testing out systems in early-January 2010,'' says Vino.

* As per the original plan, ODM still plans a pay TV offering of between 50 to 60 channels, covering all genres. ODM will ''bring many new international channel brands in the country.''

* ''Our focus is on offering our subscribers more choice and they will not have to pay so much more to watch exactly what they want,'' says Vino.

* ''Our pay TV product will target the middle to lower income groups.''

* ODM plans even more channels in 2011. (Just guess how I know that! I can't tell yet, but will soon).

* Altech UEC has the contract to make ODM's satellite TV decoders.