This is an enormously impressive feat, and a huge feather in the cap of e.tv.
The remarkable performance is even greater given 1. the difficulty of launching any new TV channel, especially a 2. news channel with huge overheads (news is an especially expensive TV genre to produce), 3. the relative state of the economy as well as 4. shrinking ad budgets.
Hosken Consolidated Investments (HCI) who owns 64% of e.tv indicates in their half year results that the eNews Channel has passed the breakeven point.
The eNews Channel should start to actually contribute to the group's income during the period of October 2009 to end-March 2010. The eNews Channel (this news ia a month old already) is now also the most popular news channel on the fast-growing DStv Compact bouquet.
MY SCOOP CONFIRMED! I was first on 1 October already with THIS NEWS that e.tv is planning a brand new spin-off channel from the eNews Channel, that will be broadcasting to the rest of Africa. HCI's half year results now confirms this.
The new channel is starting out as that late night, three hour news block, called eAfrica News, but that will be the proper name of the new 24 hour channel that should be launching soon.
