Viacom's Comedy Central (DStv 122) is rolling out the channel's first rebranding in 8 years that will soon be used worldwide.
A week ago Viacom International Media Networks Africa (VIMN Africa) was asked when the rebranding will be introduced and rolled out for South Africa and Africa but Viacom Africa didn't respond to a media enquiry.
The Comedy Central refresh is the first one since 2011, with the rebranding look that was done by the New York studio Loyalkaspar, together with Comedy Central's in-house design team.
The Comedy Central refresh further refines the current "C"-symbol that is now alongside a custom-made sans-serif typeface called "Comedy Sans" and also includes a new colour palette using a yellow named "Summer Ale".
These are being used together with black and white as its primary colours, alongside an extended palette of red, orange, blue, green and grey to work with different TV shows and content on Comedy Central.
"The core idea behind the new branding is 'everything is content', which looked to hero the channel's shows and allow the brand to take a back-seat," says Anna Minkkinen, executive creative director at Loyalkaspar.
