While Aquaman waited to gain entry, the cosplay visitor before him held out his VIP ticket and a plastic grey gun as the security guard told him that "You're not allowed to bring a gun in".
The muscular superhero who held a (plastic) sword in his other hand, didn't know whether to laugh or what to say. Meanwhile off to the side, the Angel of Death - in sprawling black feather wings adorned with multiple amber eyes - was temporarily denied entry at the gate. If she wasn't going to be let in, there was sure going to be hell to pay.
The inaugural Comic Con Africa 2018 - South Africa and Africa's first - that took place this past Friday to Sunday at the Kyalami race track in Johannesburg was super enough and buzzed with colour, krypton and excitement but there's a lot of room for improvement that Reed Exhibitions need to look at.
Firstly, the Kyalami Convention Centre is not the best venue for something like this because of the crowds and (hopefully in future more panel discussions) but also due to layout, which ties in with the second problem - the parking, parking logistics and the walking distances.
Comic Con Africa will work better in a bigger, more "blocky", more self-contained venue where people are able to get much closer to the actual gates and doors without having to walk kilometres in costumes and carrying heavy hard drives, computer processors and kids. Even the Harry Potters from House Hufflepuff arrived by leg with broomstick in hand.
The lack of adequate signage, both outside (especially outside) and inside Comic Con Africa 2018 needs to be improved.
For an hour and 15 minutes I stood at the exhibitor/VIP entrance at Comic Con Africa 2018, just observing, as hundreds of people arrived after already having walked very far, only to be told (and not told!) that they need to walk down, and then up to the general entrance gate - with no signs, no directions and no help.
I lost count of the number of "F"-words uttered, visitors remarking on the confusion, and fatigued people who just arrived, egamers carrying heavy computer boxes and families with little kids who were already in a bad mood after they popped out after walking over the bridge and disappointed at the long further walk to get in.
How about loop-run golf carts to help people (and their costumes) to get between the entrance/exit gates and their cars? Luckily it didn't rain, but how are people in costumes and with electronics like computers they must carry, supposed to get inside the building without getting wet?
R50 for a slice of pizza? The exploitation from the very first Comic Con Africa in terms of food price gouging need to stop. If this is sold as a family event, make prices for food affordable for families who visit and who are forced to buy it there.
Guides and helpers inside Comic Con Africa 2018 very not just good but actually very good. Everyone interacted with, and everyone of them observed as they helped people asking things (directions and times for events/panels/activations topped the list) were really helpful, informed, knew what to say - and were extremely, and surprisingly, friendly.
With the horde of people besieging them, you'd think they'd appear overwhelmed or stressed, but all of them were helpful and professional - as were the first aid medical team who were quick to help people with things like when a child swallowed a bee inside a Coca-Cola can.
The cancellation from the few overseas stars promised to attend, right up until the day before was a disappointment and a no-no.
Also most of them were "past prime"instead of Optimus Prime. Having someone like Travis Fimmel from Vikings at Comic Con Africa 2018 doesn't really serve a purpose if the character Ragnar already died almost two years ago. The actor has little to contribute to or tease about the future or progression of the character - which is what visitors, the media and pop culture aficionado's are interested in.
Which bring up the next point. Hopefully Comic Con Africa 2019 will attract better and more high-profile overseas TV stars in science fiction and fantasy who have current zeitgeist currency, as well as high-profile local stars.
More should also be done to add actual real panel discussions. Viacom Africa did a Moosebox and women in animation panels, while Showmax, M-Net Movies, M-Net City, Netflix and SundanceTV with a fear tunnel with (why are they smiling instead of looking scary?) zombies, all did interactive "activations".
What Comic Con Africa visitors are looking for who ended up taking photos posing next to life-size statues of Batman and jumping on a Netflix SA Disenchantment inflatable castle, are real-life stars they know and love and people appearing and talking about their shows and projects.
There should be bigger interaction between Reed Exhibitions on the one hand, and MultiChoice, M-Net, Showmax, Netflix South Africa, Amazon Prime Video and film distributors on the other to actually get stars, and have interesting panels and Q&A sessions about the shows and their projects. This will still hopefully happen as Comic Con Africa develops.
Lastly the PR aspect needs a lot of improvement. Where were the flurry of invitations to the press beforehand to cover specific aspects of Comic Con Africa 2018, the interactive media liaising during, and the reams of press releases about aspects of the event and what came out of the few panels that did take place?
How many media knew that Viacom Africa is launching its Moosebox animated series at Comic Con Africa, or that M-Net Movies is doing a DC Heroes pop-up channel on MultiChoice's DStv in November and "activating" it with an escape room at the event?
Future Comic Con Africas need to be made more accessible, with more communication, and filled with more relevant topline talent.
Reed Exhibitions and the organisers really have to "pre-walk" the planned event around the block - literally - from the neverending entrance traffic jam to the toilets, the food stands, seating and crowd flow, to see how ordinary visitors - not exhibitors, media or VIP guests - are really having to navigate the event, to improve aspects of it.
