Wednesday, July 18, 2018
MultiChoice dumps Tencent's VOOV from DStv after just 9 months as the failed VOOVTV flopped in audience engagement and ratings.
MultiChoice is dumping Tencent's failed VOOV after just 9 months with the failed VOOVTV channel that went nowhere and was a flop in audience engagement and ratings.
VOOV - that you probably never heard about - is getting canned at the end of July after MultiChoice added the what-is-it-exactly? channel in November 2017. VOOVTV failed to market or publicise itself and couldn't get traction on DStv.
VOOV, a social live streaming mobile app, launched in July 2017 in South Africa, with MultiChoice that then decided to run packaged content from VOOV as part of "VOOVTV". VOOV is owned and operated by Tencent in China, that is part of Naspers.
"While VOOVTV offered a fresh take on TV, and produced learnings that are already influencing the future of TV production, it didn't gain the traction anticipated. As from 31 July 2018, VOOVTV will stop airing on DStv," says MultiChoice in a statement.