Thursday, July 27, 2017
MultiChoice says not easy to do business in Nigeria due to hyper-inflation and economic recession as DStv subscribers complain about repeats, customer care and signal loss.
Troubled Nigeria continues to be the biggest black hole on MultiChoice Africa's financial balance sheet, gobbling up gains made elsewhere in Africa by the satellite pay-TV platform and depressing MultiChoice's recent financials that's part of the Naspers group.
While monthly DStv subscriptions are comparatively the cheapest in Nigeria given the plummeting value of the naija - meaning DStv subscribers get the most value for money, Nigerians also complain the loudest about DStv.
Nigerian regulators also imposed the most onerous trading conditions on MultiChoice seen anywhere on the African continent, ranging from compulsory toll-free customer care numbers to mandating that DStv subscribers get up to two free service suspension periods per year as well as other trading rules not seen elsewhere in Africa.
Furthermore emboldened Nigerian censors have ramped up ordering MultiChoice to stop broadcasting certain innocuous content on DStv that caused the TV shows to disappears for DStv subscribers across the entire continent.
Still DStv subscribers in Nigeria are not happy and gave the satellite pay-TV company an earfull at a customer forum session held in Abuja, Nigeria, complaining about DStv decoders, DStv and GOtv signal loss, subscription disconnections, customer care service problems, DStv repeats and scheduling problems.
Caroline Oghuma, MultiChoice Nigeria publicist said that "as a business entity, it is not easy to thrive in a country like ours. For DStv to thrive this hyper-inflation and economic recession; DStv is not doing badly in Nigeria."
"What is important is that the business finds ways to address and proffer solutions to them."
"We have heard our subscribers and will work on enhancing the quality of our services based on the issues raised."