Helga Palmer's appointment at the production company comes three month's after the abrupt departure of Sivan Pillay as Endemol Shine Africa CEO Sivan Pillay who had been the managing director.
in South Africa Endemol Shine Africa produces shows like Clash of the Choirs for M-Net's Mzansi Magic and the troubled weekday soap Isidingo for SABC3.
"We are very pleased with Helga's appointment," says Moeletsi Mbeki, executive chairperson in a statement about Helga Palmer's promotion.
"She is a highly skilled professional who has a long and proven track record within the television industry. Her experience in business affairs and entertainment production places Endemol Shine Africa under strong leadership and paves the way for further growth."
Helga Palmer worked at Endemol South Africa before she became a commissioning editor at M-Net in 2003. She returned to Endemol SA in 2011.
In a statement Helga Palmer says "I'm honoured to be leading Endemol Shine Africa and the outstanding team here".
"We have ambitious goals for 2017 and I believe we are ideally positioned to further build on the company's track record of serving the market with a diversity of world-class content across scripted and unscripted genres."